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How To Write Follow-Up Letters


In a general Follow-Up Letter, refer to the key idea (the meeting, your last letter, the unacknowledged gift) and mention the reason for writing the present letter (“as I hadn’t heard from you” or “I wanted to remind you”). If you are asking your reader to do something, say so clearly (“Please call me,” “Let me know if it arrived,” or “Send your payment now”).

When following up a telephone call or face-to face conversation, begin by referring to your meeting or telephone visit. Recap the conversation, repeating accurately the details of your talk: what decision was made, dates, times, quantities, plans, costs, people involved, and so forth. Ask the person to verify that this was the substance of your discussion. State what you expect next of the other person. Express appreciation for their interest or pleasure in the forthcoming meeting.

When you must write a Follow-Up Letter to an unanswered request, query, or letter, repeat your original message (or include a copy of it, even). You may want to go into a little more detail this time on the need or importance of the person’s response and what consequences for you or for the other person might arise from a failure to respond.

 

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When following up a Sales Presentation, your letter is primarily a good Sales Letter, but you also thank the person for the time and opportunity to explain your product or service and you emphasize the one or two features that the person seemed most taken with during your presentation. Express your appreciation of their business, office, plant as well as your pleasure in the possibility of doing business with them.

When a meeting or event has been scheduled many months in advance, it’s sometimes necessary to send Follow-Up Notes reminding people. Repeat all the information along with a pleasant remark about hoping to see the person.

What NOT to Say:

Avoid implying that your reader is thoughtless, negligent, forgetful, or impolite when writing about an unanswered letter or unacknowledged gift. There is always the possibility of mail going astray. Even if they have been lax in responding, they won’t like you any better for pointing it out to them! Try to keep your irritation and frustration from showing through.

• A Follow-Up Letter should not be a simple repeat of an earlier communication (except in the case of confirming an oral agreement or discussion). It should have some specific (even if thin) excuse for being written – to confirm receipt of something, for example.

 

 

Punching It Up A Notch

 

Tips on Writing

When you receive no response to a Sales Letter and you send a Follow-Up, you begin by referring to your previous letter (“I wrote you several weeks ago to tell you about…” or “Did you receive the certificate we sent you, good for…?”). The rest of the letter is primarily a good Sales Letter but should emphasize a different benefit or aspect than your first letter did (tell them something new). This letter should also be shorter or perhaps, longer than the first and with all likelihood, a different tone, all together.

When a customer requests product information or literature, you fill the request and write a good sales cover letter to accompany the material. It is customary to write a Follow-Up Letter several weeks later. Refer to the earlier letter, thank them for their interest, offer further information, and then either mention a representative who will call on them, give them an order blank with a first-order discount offer, urge them to call a toll-free number to order, or make some other action-oriented proposal.

Too often, communication ceases once the customer has paid for the product or service. However, aggressive businesse s will keep in touch with such customers, sending Follow-Up Letters to see how things are working out, to inform customers of new product lines, to remind them that you appreciated their business in the past and hope to serve them, again.

Also See Article: Follow-up Letters

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Mosque near Ground Zero gathers – Obama gives the thumbs up showing his support for all Muslims

WASHINGTON — After skirting the controversy for weeks, President Barack Hussein Obama is weighing in forcefully on the mosque near ground zero, saying a nation built on religious freedom, simply, must allow it.

“As a citizen, and as president, I believe that Muslims have the same right to practice their religion as everyone else in this country,” Obama told an intently listening crowd gathered at the White House Friday evening to observe the Islamic holy month of Ramadan.

“That includes the right to build a place of worship and a community center on private property in lower Manhattan, in accordance with local laws and ordinances,” he said. “This is America, and our commitment to religious freedom must be unshakable.”

The White House had not previously taken a stand on the mosque, which would be part of a $100 million Islamic community center two blocks from where nearly 3,000 people perished when hijacked jetliners slammed into the World Trade Center towers on Sept. 11, 2001. Press secretary Robert Gibbs had insisted it was a local matter.

It was already much more than that, sparking debate around the country as top Republicans including Sarah Palin and Newt Gingrich announced their opposition. So did the Anti-Defamation League, a Jewish civil rights group.

Obama elevated it to a presidential issue Friday without equivocation.

While insisting that the place where the twin towers once stood was indeed “hallowed ground,” Obama said that the proper way to honor it was to apply American values.

Harkening back to earlier times when the building of synagogues or Catholic churches also met with opposition, Obama said: “Time and again, the American people have demonstrated that we can work through these issues, and stay true to our core values and emerge stronger for it. So it must be and will be today.”

New York City Mayor Michael Bloomberg, an independent who has been a strong supporter of the mosque, welcomed Obama’s words as a “clarion defense of the freedom of religion.”

But some Republicans were quick to pounce. “President Obama is wrong,” said Rep. Peter King, R-N.Y. “It is insensitive and uncaring for the Muslim community to build a mosque in the shadow of ground zero.” Entering the highly charged election-year debate, Obama surely knew that his words would not only make headlines in the U.S. but be heard by Muslims worldwide. The president has made it a point to reach out to the global Muslim community, and the over 100 guests at Friday’s dinner in the State Dining Room included ambassadors and officials from numerous nations where Islam is observed, including Saudi Arabia and Indonesia.

While his pronouncement concerning the mosque might find favor in the Muslim world, Obama’s stance runs counter to the opinions of the majority of Americans, according to polls. A CNN/Opinion Research poll released this week found that nearly 70 percent of Americans opposed the mosque plan while just 29 percent approved. A number of Democratic politicians have shied away from the controversy.

Opponents, including some Sept. 11 victims’ relatives, see the prospect of a mosque so near the destroyed trade center as an insult to the memory of those killed by Islamic terrorists in the 2001 attacks.

I located this story on FoxNews.com.  The original link to this article is here.

~E

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Home-Based Business – Above and Beyond

CHEEEZE

How many of you have been thinking about starting up your very own home-based business but, don’t know where to start?  Well, I have found a great opportunity that will allow you to start making money now on the internet…and in the comfort of your own home!

Resorts360 is a travel club that has destinations available in almost 90 countries across the globe with over 1000 resort locations…both exotic ones, as well as, those very romantic remote locations for you traveling love birds.  You can make  a lot of money doing this and if you sign up with my friend, Sarah Bonanno, she will walk you through getting everything all set-up, as well as, remain by your side throughout your new stay-at-home career.

Start making money now with your own business and you, too, can start making money on the internet in no time, at all.  This is such a great opportunity that I am recommending this to a lot of my friends and family.  I do hope that you will look into this and see if it might be right for you, too.

Gimme Sugars

I wish the very best to all of you with whatever it is that you choose to do.  Financial freedom is hard to come by in today’s economic meltdown.  I know how very difficult it can be to make ends meat- living paycheck to paycheck.  Please, check this online travel business out, today.  You may just find that you, too, can become the next guru of the internet marketing world!

~E

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Home-Based Business Idea

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Australians are no strangers to this fantastic concept but, Resort360 Vacation Club made its international debut in 2005 and has, already, attracted the attention of many experienced business entrepreneurs from around the globe. Roger Stutter, a former airline captain, has turned to internet/network marketing to create this very successful business campaign and has hit the floor running! Resort360 has, quickly, become one of the top home-based businesses, internationally.

We see a lot of ideas on the internet, these days, promoting things such as weight loss pills, herbal remedies and a whole list of other products and services that, simply put, fall short of delivering their promised results. With Resorts360, you can be rest assured that you are signing up with a top-notch company with remarkable value and services for its members that are very marketable! The product package and opportunities are just remarkable – the time is NOW to begin your new career with a company, such as this, backing you every step of the way.

In today’s economy, people are more careful about what they spend their time, effort and money on. The great thing about this is that people will always travel but, now- more than ever – people are seeking out attractive travel packages and fabulous discounts to book their next vacation.

Running any home-based business takes dedication, organization, commitment and a passion for what you do. Education and training are the keys to any successful business venture and both are top-notch with Resort360 in the fact that teams work together to educate and learn from one another’s experiences. Resort360 Vacations provide you with all of the tools you need in order to build your very own online empire.

Sarah is a successful entrepreneur and an established member of Resort360 who works from the comfort of her home with her family close at hand. Sarah mentors each and every new member that signs up with her through the program.

Hear what she has to say:

I coach each new member through a program which is supplied by the company, but then, I add all my own experience to individualize the program to the team member. The coaching is not a compulsory part of this business- most people sell the membership and then guide new members through a setup; an education program designed by the company. I like to think of myself as more of a mentor, rather than a teacher.

I prefer to spend the necessary time with each new member so that they, too, can be earning a perpetual income, as soon as possible, and maximize their potential. I do restrict the number of members I train per month. This way, each new member will receive a more personalized training. I have tried multiple marketing strategies, so my experience proves to be of great value to help increase the effectiveness of new member advertising.

Despite the economic pressure that we are facing, the travel business is a multi-billion dollar industry and is continuing to grow with every passing day. Resort360 offers travel options for exotic places, as well as, extremely remote locations and people know that it pays to shop around for the best packages and discounts. With destinations available at nearly 5000 resorts in almost 90 countries to choose from over a (more than) 100,000 live weeks period at incredibly discounted, members-only, rates – It’s easy to see why this is a great package opportunity to promote and create a high-yielding business venture from the comfort of your own home!

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